Recruit faster, easier and in-house.
Copywriting in recruitment is a game changer.
If your job adverts, emails or social posts don't resonate with the right people, engage or create interest, you will continue to struggle to attract talent.
Replace conventional recruitment practices with recruitment copywriting to drive direct applications and fill your roles in-house.
All packages follow my 3-step process to maximise the conversion rate of your recruitment campaign.
Getting to know you
During the initial kick-off call, we'll discuss the role, you and everything inbetween. Be ready to talk about your recruitment setbacks and challenges to ensure we can overcome these and make the campaign a success.
Interviews
These are vital for optimal results. As part of candidate, competitor and market research, we'll schedule interviews with a few of your staff members to really understand the motivators and drivers of potential candidates.
Delivery
Once I have everything I need I ask for a minimum of one week (urgent roles can be discussed separately) to write copy for your chosen campaign. Two rounds of revision are included in all packages..
01
The Advert.
When done correctly advertising should attract, engage and convert. If this isn't the case, chances are your messaging is off. It's not you, it's your job advert not doing what it's meant to. Luckily, it's fixable.
No need to change anything else in your process, just the wording in your advert.
Package starts at £799.
- Fill your roles in-house, by attracting top talent directly
- Reduce agency costs
- Stay in control of the overall recruitment process
02
The Advert + Emails.
If you are paying agency fees for the candidates already on your database, you're throwing your money away. Your Applicant Tracking System is full of gold and referrals. If you don't engage them, someone else will.
This package is focused on hot and warm leads and on top of The Advert includes a 4-week strategic email campaign to target warm candidates on your ATS.
Package starts at £1,799.
- Never pay for candidates on your ATS again
- Encourage word of mouth and referrals
- Double your chances of filling the role in-house
03
The Advert + Emails + Socials.
Best thing about algorythm? The possibility of reaching unlimited amount of people outside of your network. Social campaigns target all 3 types of candidates - hot, warm and cold.
Adding a targeted 4-week social content campaign to promote your new role and your company will triple your chances of filling the role in-house. It also builds authority, trust and brand awareness to help you with future recruitment.
As well as the above, this package includes The Advert + The Emails and starts at £2,799.
- Reach the candidates who are not even looking for a job
- Improve brand awareness beyond of your network
- Triple your chances of filling the role in-house
If you need help with other copywriting projects, like website, blogs, landing + sales pages, contact me directly to discuss.
Frequently Asked Questions
What does your copywriting process look like?
Any respectable copywriter will tell you it's the research that makes it or breaks it. I focus on getting to know the target audience, the competitors and the market. Without this research, copy doesn't hold much weight. Because in order to trigger candidates to apply, you have to first know exactly how they feel and why they are applying. And often this isn't the salary or the main benefits. So research is a major part of my process, hence the interviews with staff.
How long does the process take?
Depending on which package you pick, the turnaround time is 5 days after discovery call + interviews. If you opt for the full campaign, it may take up to 2 weeks to produce the full content. I fully appreciate some roles may be urgent, which can be discussed separately.
How does it affect our usual processes?
It doesn't. Your processes remain the same and you continue to use your usual advertising channels - only the messanging changes. Email campaign can be run directly via your ATS or via email list (which your marketing department can help with). Social campaign is done via social network and my suggestion - via personal account, as opposed to company page.
Can you guarantee we'll fill the job?
No - just like an agency can't - and won't. Many other elements come into play here. The recruitment process post application is just as important. However, I can guarantee more relevant direct applications. I can guarantee there will be more eyes on your job. And I can guarantee this will make a positive impact on your future recruitment too. These packages maximise your chances of filling your role directly.
Got other questions?